Cloud data platform specialists · since 2009
We design, build and tune cloud-native data platforms on Snowflake, AWS, Airflow, dbt and more - turning high-volume, messy data into fast, trustworthy answers entire industries rely on.
Trusted with the data of market leaders across retail, observability, hardware & industry
Flagship engagement · 2019 – present
Storenext connects directly to the POS systems of 2,706 points of sale across 96 retailers, capturing over 85% of all true retail sales in Israel - loaded into its systems several times a day.
We lead a team of ~10 data engineers and architects who rebuilt Storenext's data collection from the ground up: a new Snowflake data lake and warehouse (replacing on-prem SQL Server), orchestration on Apache Airflow, and price-transparency data crawling. Live since March 2023, it's the analytical backbone of the entire Israeli retail industry.
This isn't BI for a single company - it's a unified data platform for a whole market. One of the most demanding, and rewarding, challenges of our data career.
Selected work
Pharmaceuticals · Global
Roche is a Swiss global healthcare company spanning Pharmaceuticals and Diagnostics. We designed and implemented complex BI models over the CRM & operations domains using advanced technologies, serving dozens of users at the Israel site.
Telecom · Azerbaijan
A major telecom operator in Azerbaijan. A pure design engagement with top decision-makers to model an enterprise DWH - 15+ comprehensive models across CDR analysis, charges, payments, balances, subscribers, geo-spatial analysis, churn, activations, stock movements and network statistics.
Observability SaaS
Cloud log-analytics built on the ELK stack. We built the company's internal BI & analytics platform from scratch - spanning operations, finance, sales, marketing and customer success.
Connected-rider hardware
Pioneer of the first Bluetooth motorcycle intercom and leader in Dynamic Mesh Communication. We delivered a 30+ model enterprise data warehouse and reporting suite across the organization's full business stack.
Industrial 3D printing
Powder-free MoldJet systems producing production-grade metal & ceramic parts. We built a state-of-the-art data warehouse across Tritone's global fleet of industrial 3D printers - live visibility into every machine, process and malfunction, worldwide.
Israel's #1 retailer
A ground-up, two-year rebuild of the enterprise BI platform - 1,500 active users across 70+ business models - from strained legacy reporting to a fast, dependable analytical backbone.
Fuel & convenience
Data infrastructure spanning 700+ sites across Europe - unifying operations into a single, analytics-ready platform.
What we do
From the first whiteboard to a production platform your team trusts and owns.
Business discovery, solution architecture, data-warehouse modeling, high-volume ETL/ELT, and the dashboards on top.
Choosing the right cloud stack, designing for bulk loads and high concurrency, security and 24/7 operations that don't wake you at night.
Field-hardened optimization across warehouses, SQL/NoSQL, ETL/ELT and slow dashboards - measurable speed, lower cost.
We place proven data engineers, architects and BI specialists - vetted for technical depth and the right cultural fit.
Workshops that tie data initiatives to real strategic and tactical goals - so leadership actually uses what gets built.
Tailored programs on warehouse design, ETL/ELT, tuning and SQL - across Snowflake, Redshift, SQL Server and more.
Technology
We go deep on a modern stack - and stay pragmatic about the right tool for your reality.
Approach
We start with your business, not your tables - mapping the decisions the platform has to serve.
A clear, right-sized design for your data, your cloud and your budget - built to scale, not to impress.
Senior hands only. Reliable pipelines, clean models and dashboards people actually trust.
We optimize for speed and cost, then hand over a platform your team can own with confidence.
In their words
Storenext · 4-year partnership
"Over four years, SenseOr completely overhauled our data collection and built a new data lake and warehouse from scratch on Snowflake - migrating off on-prem SQL Server, moving orchestration from Talend to Apache Airflow, and delivering price-transparency data crawling. It went live in March 2023 and has been the foundation for everything since, reducing our delivery times by tens - even hundreds - of percent. Asaf is highly experienced and result-driven, and the team became integral to our company. We highly recommend SenseOr for their professionalism, technical expertise and unwavering commitment."
"Asaf led a 2-year, complex rebuild of our BI system - serving 1,500 active users across 70+ business models. Recommended to us by Microsoft Israel as chief architect, he delivered with great success. A great communicator whose deep BI and business-process expertise was critical."
"Our four-year partnership with SenseOr has been a great success. From the start the team showed impressive enthusiasm, commitment and - most importantly - excellent subject-matter expertise. They continue to impress both me and our customers."
"Asaf is exceptionally rare in his field, both professionally and personally. We should all aspire to be as professional as he is. I'm proud to work with him."
"I've worked closely with Asaf for 8 years - as my admired CTO at HighView and my trusted advisor at Panorama. A true professional, one of a kind. I recommend him with all my heart to any business that wants to make the most of its data."
"Recommended without hesitation, based on years of joint BI projects delivered worldwide."
Who we are
SenseOr was founded by Asaf Rabi, a veteran of the Israeli data & BI market, on a simple idea: enterprise-grade data platforms delivered by senior people who genuinely care about the outcome.
Over 15+ years and 40+ solutions across retail, pharma, telecom, observability and industry - in Israel and Europe - we've built a reputation for platforms that are fast, accurate and genuinely used. No junior armies, no hand-waving. Just data done right.
Let's talk
Tell us where you are and where you want to be. We'll tell you, honestly, how we'd get you there.
Data engineer, architect or BI specialist looking for serious work? Come work with us ›