Logz.io
2017–2022Observability SaaS
Cloud log-analytics built on the ELK stack. We built the company's internal BI & analytics platform from scratch - spanning operations, finance, sales, marketing and customer success.
Cloud data platform specialists · since 2009
Cloud data platforms,
built to last.
We design, build and tune cloud-native data platforms on Snowflake, AWS, Airflow, dbt and more - turning high-volume, messy data into fast, trustworthy answers entire industries rely on.
15+years in data
40+platforms delivered
3,700+points of sale powered
85%of Israel's retail data, powered for Storenext
Trusted with the data of market leaders across retail, observability, hardware & industry
- Storenext
- Roche
- Logz.io
- Azerfon
- Cardo
- Tritone
- Shufersal
- Delek Europe
Flagship engagement · 2019 – present
A data platform over an entire national market.
Storenext connects directly to the POS systems of 2,706 points of sale across 96 retailers, capturing over 85% of all true retail sales in Israel - loaded into its systems several times a day.
We lead a team of ~10 data engineers and architects who rebuilt Storenext's data collection from the ground up: a new Snowflake data lake and warehouse (replacing on-prem SQL Server), orchestration on Apache Airflow, and price-transparency data crawling. Live since March 2023, it's the analytical backbone of the entire Israeli retail industry.
This isn't BI for a single company - it's a unified data platform for a whole market. One of the most demanding, and rewarding, challenges of our data career.
2,706connected points of sale
96retailers covered
85%+of Israel's retail sales data
~10engineers & architects led
Selected work
More platforms trusted with the numbers that run the business.
Cardo Systems
Enterprise DWHConnected-rider hardware
Pioneer of the first Bluetooth motorcycle intercom and leader in Dynamic Mesh Communication. We delivered a 30+ model enterprise data warehouse and reporting suite across the organization's full business stack.
Tritone
Global fleetIndustrial 3D printing
Powder-free MoldJet systems producing production-grade metal & ceramic parts. We built a state-of-the-art data warehouse across Tritone's global fleet of industrial 3D printers - live visibility into every machine, process and malfunction, worldwide.
Roche
CRM & Ops BIPharmaceuticals · Global
Roche is a Swiss global healthcare company spanning Pharmaceuticals and Diagnostics. We designed and implemented complex BI models over the CRM & operations domains using advanced technologies, serving dozens of users at the Israel site.
Shufersal
Multi-yearIsrael's #1 retailer
A ground-up, two-year rebuild of the enterprise BI platform - 1,500 active users across 70+ business models - from strained legacy reporting to a fast, dependable analytical backbone.
Azerfon
15+ modelsTelecom · Azerbaijan
A major telecom operator in Azerbaijan. A pure design engagement with top decision-makers to model an enterprise DWH - 15+ comprehensive models across CDR analysis, charges, payments, balances, subscribers, geo-spatial analysis, churn, activations, stock movements and network statistics.
Delek Europe
700+ sitesFuel & convenience
Data infrastructure spanning 700+ sites across Europe - unifying operations into a single, analytics-ready platform.
What we do
End-to-end data platform partners.
From the first whiteboard to a production platform your team trusts and owns.
-
01
Design & build
Business discovery, solution architecture, data-warehouse modeling, high-volume ETL/ELT, and the dashboards on top.
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02
Architecture
Choosing the right cloud stack, designing for bulk loads and high concurrency, security and 24/7 operations that don't wake you at night.
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03
Performance tuning
Field-hardened optimization across warehouses, SQL/NoSQL, ETL/ELT and slow dashboards - measurable speed, lower cost.
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04
Talent & outsourcing
We place proven data engineers, architects and BI specialists - vetted for technical depth and the right cultural fit.
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05
BI to business value
Workshops that tie data initiatives to real strategic and tactical goals - so leadership actually uses what gets built.
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06
Training
Tailored programs on warehouse design, ETL/ELT, tuning and SQL - across Snowflake, Redshift, SQL Server and more.
Technology
Cloud-native, tool-fluent, opinionated where it counts.
We go deep on a modern stack - and stay pragmatic about the right tool for your reality.
SnowflakeCloud data warehouse
AWSCloud foundation
RedshiftAnalytics at scale
AirflowOrchestration
dbtTransformation & modeling
SQL / NoSQLModeling & tuning
MongoDBDocument database
BI & DashboardsInsight delivery
Approach
A calm, senior process. No surprises - on budget, on time.
- 01
Understand
We start with your business, not your tables - mapping the decisions the platform has to serve.
- 02
Architect
A clear, right-sized design for your data, your cloud and your budget - built to scale, not to impress.
- 03
Build
Senior hands only. Reliable pipelines, clean models and dashboards people actually trust.
- 04
Tune & sustain
We optimize for speed and cost, then hand over a platform your team can own with confidence.
In their words
What partners say.
Storenext · Multi-year partnership
"Our work with SenseOr BI began as part of a project that was critical for us - upgrading and modernizing the core infrastructure of our Data & Analytics division - but it very quickly grew into a partnership spanning many years. Asaf and the team have a genuine ability to take real ownership of complex processes and drive them forward. In the projects we did together, they led combined teams of SenseOr people alongside Storenext employees and managers, knew how to align everyone around a shared goal, and sustained a high pace of progress even when we hit challenges. Beyond the professional side, I always felt I had a partner I could rely on - one who surfaces problems in time, shares dilemmas openly, doesn't hide complexities, and gives you the full picture so the necessary decisions can be made in the best possible way. Ultimately, when I look back at the road we've traveled together over the years, SenseOr BI were far more than an implementation vendor - they were central partners in building the technological infrastructure our business runs on today, and played a significant role in some of the most important and most complex initiatives we've led."
"SenseOr BI was tasked with completely overhauling our data collection processes and building a new data lake and data warehouse from scratch. The project successfully went live in March 2023 and has since been the foundation for several smaller projects. We highly recommend SenseOr BI for their professionalism, technical expertise, and unwavering commitment to project success."
"Asaf led a 2-year, complex rebuild of our BI system - serving 1,500 active users across 70+ business models. Recommended to us by Microsoft Israel as chief architect, he delivered with great success. A great communicator whose deep BI and business-process expertise was critical."
"Our four-year partnership with SenseOr has been a great success. From the start the team showed impressive enthusiasm, commitment and - most importantly - excellent subject-matter expertise. They continue to impress both me and our customers."
"Asaf is exceptionally rare in his field, both professionally and personally. We should all aspire to be as professional as he is. I'm proud to work with him."
"I've worked closely with Asaf for 8 years - as my admired CTO at HighView and my trusted advisor at Panorama. A true professional, one of a kind. I recommend him with all my heart to any business that wants to make the most of its data."
"Recommended without hesitation, based on years of joint BI projects delivered worldwide."
Who we are
Boutique, senior, and built for data excellence.
SenseOr was founded by Asaf Rabi, a veteran of the Israeli data & BI market, on a simple idea: enterprise-grade data platforms delivered by senior people who genuinely care about the outcome.
Over 15+ years and 40+ solutions across retail, pharma, telecom, observability and industry - in Israel and Europe - we've built a reputation for platforms that are fast, accurate and genuinely used. No junior armies, no hand-waving. Just data done right.
On budget & on time
Outcomes over output
Unmatched performance
Zero-point data accuracy
Let's talk
Have a data platform worth getting right?
Tell us where you are and where you want to be. We'll tell you, honestly, how we'd get you there.
Data engineer, architect or BI specialist looking for serious work? Come work with us ›